It's so easy! 

IDS Imaging Development Systems GmbH is a leading manufacturer
of digital industrial cameras with USB or GigE interfaces. Boasting
more than a decade of experience in the development and sale of
USB 2.0 CMOS cameras, IDS is also among the pioneers in the
development of digital USB 3.0 and USB 3.1Gen 1 industrial board
cameras today.

IDS’s visionary thinking and modular concepts enable IDS’s customers
to develop innovative and individual applications. Professional machine
vision camera components are developed by IDS exclusively in Germany,
produced in a sustainable way, and sold all over the world.